resume

Sarah Glassford

sarah@heymedia.net
419.355.3165


technical summary

Experience with social media, including: Facebook, Twitter, Google+, LinkedIn, YouTube, Foursquare, Flickr, Pinterest; Adobe software including: Acrobat Pro; After Effects,Dreamweaver; Flash, Illustrator, InDesign, Photoshop; Content Management Systems (CMS); DVD Studio Pro; Final Cut Pro; Google
Analytics; HTML; CSS; JavaScript; jQuery; Keynote; and Microsoft Office Suite.

experience

(Aug. 2011-Present)
University of South Florida Polytechnic
Marketing & Communications
Lakeland, FL
New Media Guru
- Responsible for developing and implementing institutions overall social media and web strategy
- Strategize with and educate others across the institution on how to effectively use new media techniques and increase their web presence
- Measure and monitor the impact of new media on the overall marketing efforts
- Projects involving video production, animation, electronic displays and email campaigns
- Experiment and monitor new and alternative ways to leverage new media

(2005-2011)
Bowling Green State University
Marketing & Communications
Bowling Green, OH
Creative Manager for Web & New Media
- Manage day-to-day operations of electronic marketing and communications
- Assist in revision and launch of enrollment marketing campaign
- Supervise and manage a team of web designers/developers
- Provide leadership across campus in designing, developing and maintaining the University’s
web sites, social media, email campaigns, online promotions and internal communications
- Special projects involving recruitment, retention, donor and leadership presentations, animation, video
and commercials
- Provide guidance, coaching and training to a variety of University staff at the department/college level for creation and maintenance of electronic marketing and communications

(2007)
Communica, Inc.
Toledo, OH
Marketing Production Associate
- Designed graphics, illustrations, logos, postcards, brochures, newsletters, direct mail, outdoor
   and other print publications

(2007)
Sandusky County Family and Children First Council
Fremont, OH
Web & Graphic Designer
- Creative director and producer of logo, video, presentation and web site

education

(2008-Present)
Bowling Green State University
Bowling Green, OH
- Masters of Education, Learning Design
   Recruitment at BGSU: The Role of Social and Digital Media

(2010)
Idea Foundry
Holland, MI
- jQuery, JavaScript, Effects, Plugins

(2009)
Rich Media Institute
Venice, CA
- Flash CS3 & CS4

(2005-2008)
Bowling Green State University
Bowling Green, OH
- Bachelors of Science in Technology, Visual Communication Technology

(2007)
NISDM Workshop
Bowling Green, OH
- Adobe After Effects
- Adobe Dreamweaver

community leadership

(2010-2011)
The Cocoon Shelter
Bowling Green, OH
Member of the Board of Directors
- Policies, empowering, planning, monitoring and advocacy
- Fund Development Committee
- E-marketing and new media

(2011)
The Big Pink Ribbon
Polk City, FL
Group Leader
- Led and counted a group of individuals during an event to raise awareness and funds for local breast cancer research

awards

(2008)
Student Addy Award in Television (GMAC Bowl Commercial Spot)

(2007)
Crystal Award (BGSU Website)

other skills

Production and time management. Ability to take initiative, prioritize and meet deadlines. Attention to detail. Learn quickly. Resourceful. Results-driven.

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testimonials

     

    "Sarah is a multi-talented professional. She has the ability to understand projects conceptually and interpret those concepts into visual messages. She is strategic; she has good judgment and is willing to use it; she is creative and she is effective in pressure situations. I was happy to have Sarah on my team and would be enthusiastic about working with her again. She is as delightful as she is talented."

    - Kim McBroom, Chief Communications Officer
      Marketing and Communications, BGSU

     

    "Sarah has outpaced anyone I know in understanding and applying design in the area of web and multimedia. She is highly knowledgeable and experienced in motion, interactivity and animation graphics platforms and rich internet applications."

    - Jeff Artz, Creative Director
      Marketing and Communications, BGSU

     

    "Due to Sarah's hard work, creativity, graphic design abilities, and technological skills, ICE now has an aesthetically pleasing and user-friendly website. In addition to the website, Sarah's efforts on the ICE brochure has also generated positive feedback from the ICE Center core faculty team at BGSU, as well as from other professionals in the field of comparative and international education."

    - Patricia K. Kubow, Director
      The Center for International
      Comparative Education (ICE), BGSU

     

    “Sarah did a great job setting up the Chapman Community web site when we transitioned to CMS and also provided excellent consultation regarding how to do most of the site maintenance ourselves. She created some outstanding flash videos and made the site appealing, eye catching, and effective. I highly recommend her.”

    - W. Robert Midden, PhD
      BGSU

     

    “Sarah was responsible, respectful and always had a smile full of sunshine. She had a positive attitude towards business, her work, and other people around her. Sarah brought a passion to learn and a wonderful creativity to her position. And best of all, she was able to show that passion through her design and production skills in many different mediums. She was always willing to help out with whatever task was put in front of her.”

    - Becket Baither
      Communica, Inc.